← All work
From drop-ins to a community with a calendar
Full classes, empty relationships.
Wellness studio (anonymised) · Wellness · Membership · Retention
01 — Problem
Attendance looked healthy and retention did not. Members came for a class and left with nothing that made them belong.
02 — Beginning
We asked what the studio was for beyond the hour on the mat, and built the answer into a calendar.
03 — Build
- —Membership tiers designed around belonging, not discounts
- —A monthly community calendar the team can actually run
- —Onboarding for the first thirty days of a new member
- —Content built from members rather than about the studio
04 — Result
- —A membership with a reason to stay
- —A recurring calendar instead of one-off events
- —First-month experience defined and owned
05 — Next steps
- —Teacher training programme
- —A second location using the same rhythm
The next step
Book the beginning conversation.
Thirty minutes. We go through what you selected, what we would build first, and what it would take.
Request a time →