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A second generation takes the business forward
Forty years of trust, one very tired business model.
Family business (anonymised) · Family business · Legacy · Growth
01, Problem
The founder built it on relationships. The next generation could see a bigger business but had no mandate, no brand and no system to change anything without a family argument.
02, Beginning
We ran the discovery with both generations in the room, so the plan belonged to the family rather than to a consultant.
03, Build
- -A written strategy separating what must be kept from what must change
- -A modern brand that does not throw away the history
- -A new revenue line built alongside the existing one, not instead of it
- -Operating rhythm: planning, reporting and decision rights
04, Result
- -A shared plan both generations signed
- -A second revenue line live
- -Decisions made in a meeting rather than at dinner
05, Next steps
- -Succession plan
- -Acquisition of a complementary business
The next step
Book the beginning conversation.
Thirty minutes. We go through what you selected, what we would build first, and what it would take.
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