← All work
A programme becomes a cohort product
Great teaching, no product.
Education provider (anonymised) · Education · Product · Cohorts
01, Problem
The course existed as a PDF and a personality. Enrolment depended on one person's calendar and there was nothing to sell between intakes.
02, Beginning
We designed the intake before the curriculum, so demand had somewhere to land.
03, Build
- -Cohort format with dates, price and outcomes stated plainly
- -An application and waiting-list flow
- -Course platform and materials
- -A content engine feeding the waiting list between cohorts
04, Result
- -A product with a defined start, finish and price
- -A waiting list that exists between intakes
- -Teaching separated from admin
05, Next steps
- -Alumni network
- -A second, advanced cohort
The next step
Book the beginning conversation.
Thirty minutes. We go through what you selected, what we would build first, and what it would take.
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