← All work
A product finds the words and the first customers
Built for everyone, bought by no one.
Software company (anonymised) · Technology · Positioning · Adoption
01, Problem
The product did five things well and described all five at once. Demos went well and deals stalled.
02, Beginning
We picked one buyer and one problem, and let the rest of the roadmap wait.
03, Build
- -Positioning around a single job to be done
- -A rebuilt onboarding for that buyer
- -Sales narrative and objection handling
- -A design-partner programme for the first accounts
04, Result
- -A product with one clear promise
- -Onboarding matched to the buyer who signs
- -Named first accounts working alongside the team
05, Next steps
- -Second segment
- -Self-serve tier
The next step
Book the beginning conversation.
Thirty minutes. We go through what you selected, what we would build first, and what it would take.
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