← All work
A product finds the words and the first customers
Built for everyone, bought by no one.
Software company (anonymised) · Technology · Positioning · Adoption
01 — Problem
The product did five things well and described all five at once. Demos went well and deals stalled.
02 — Beginning
We picked one buyer and one problem, and let the rest of the roadmap wait.
03 — Build
- —Positioning around a single job to be done
- —A rebuilt onboarding for that buyer
- —Sales narrative and objection handling
- —A design-partner programme for the first accounts
04 — Result
- —A product with one clear promise
- —Onboarding matched to the buyer who signs
- —Named first accounts working alongside the team
05 — Next steps
- —Second segment
- —Self-serve tier
The next step
Book the beginning conversation.
Thirty minutes. We go through what you selected, what we would build first, and what it would take.
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