← All work
Store, site and social as one buying journey
Three channels, three different brands.
Retail brand (anonymised) · Retail · Omnichannel · Repeat
01, Problem
Social sold a mood, the site sold a catalogue and the store sold something else entirely. Customers restarted every time they switched.
02, Beginning
We shopped the brand ourselves, in every channel, and wrote down where it broke.
03, Build
- -One merchandising and messaging spine across channels
- -In-store to online capture and vice versa
- -Repeat-purchase flows built on real buying cycles
- -A reporting view that shows the customer, not the channel
04, Result
- -One recognisable brand everywhere it is sold
- -Repeat purchase treated as a designed outcome
- -Channel arguments replaced by one shared report
05, Next steps
- -Loyalty programme
- -Wholesale channel
The next step
Book the beginning conversation.
Thirty minutes. We go through what you selected, what we would build first, and what it would take.
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