← All work
A kitchen becomes a brand, then a product
Loved locally, invisible commercially.
Independent food business (anonymised) · Food · Brand · Retail
01 — Problem
The food was the whole business and the whole ceiling. Every pound of revenue needed a seat at a table, and the brand lived only on a menu.
02 — Beginning
We separated the restaurant from the brand and asked what the brand could sell when the kitchen is closed.
03 — Build
- —Brand identity built to travel onto packaging, not just signage
- —A retail product line and the pricing behind it
- —Photography and film assets for wholesale conversations
- —A distribution plan: local retail first, then online
04 — Result
- —A brand that exists outside the four walls
- —A product ready to put in front of buyers
- —Assets the founder can send without a designer
05 — Next steps
- —Wholesale pipeline
- —Second product line
- —Licensing the format
The next step
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Thirty minutes. We go through what you selected, what we would build first, and what it would take.
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