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A repeatable pipeline instead of referrals
Excellent work, unpredictable months.
Professional services firm (anonymised) · Services · Positioning · Pipeline
01 — Problem
Every new client came from a referral. Nobody could explain what the firm was best at in one sentence, so nobody could refer it on purpose.
02 — Beginning
We narrowed the positioning until it was uncomfortable, then tested it on real buyers.
03 — Build
- —A sharp position and the proof behind it
- —Outbound and content working from the same message
- —A qualification process partners agree on
- —Proposal and onboarding templates
04 — Result
- —One sentence the whole firm uses
- —A pipeline that exists outside referrals
- —Proposals that go out same-week
05 — Next steps
- —Sector-specific offers
- —A partner referral programme with structure
The next step
Book the beginning conversation.
Thirty minutes. We go through what you selected, what we would build first, and what it would take.
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