← All work
Replacing brochure marketing with a sales system
Beautiful renders, no pipeline.
Property developer (anonymised) · Real estate · Sales · Systems
01, Problem
Marketing produced brochures. Sales produced spreadsheets. Enquiries fell between them and nobody could say what happened to a lead after week one.
02, Beginning
We drew the actual journey from first enquiry to reservation on one wall and marked every point where a buyer went quiet.
03, Build
- -A qualified enquiry route with a single owner
- -CRM with stages that match how buyers really decide
- -Sales collateral built per buyer type instead of per building
- -Weekly reporting the leadership team reads in five minutes
04, Result
- -One pipeline, visible to everyone
- -Response times measured rather than assumed
- -Marketing and sales working from the same definition of a lead
05, Next steps
- -Broker partner programme
- -Repeat-buyer and investor track
The next step
Book the beginning conversation.
Thirty minutes. We go through what you selected, what we would build first, and what it would take.
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