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A creator programme instead of more ad spend
Ad costs rising, trips still selling by word of mouth.
Travel operator (anonymised) · Travel · Creators · Distribution
01 — Problem
Paid acquisition worked until it didn't. Meanwhile the trips that filled fastest were the ones a guest had posted about. Nobody was building on that.
02 — Beginning
We named the real distribution channel — people — and designed a programme around it rather than treating creators as media buys.
03 — Build
- —A creator tier structure with clear expectations on both sides
- —Trip formats designed to be filmed, not just sold
- —A content library the operator owns and reuses
- —Tracking so every creator has an attributable path to a booking
04 — Result
- —A named programme with a repeatable intake
- —Owned footage replacing licensed stock
- —Booking attribution per creator, visible weekly
05 — Next steps
- —Expand to a second region
- —Bring hotel partners into the same programme
The next step
Book the beginning conversation.
Thirty minutes. We go through what you selected, what we would build first, and what it would take.
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