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My Business
You already run something. It can run better, sell more and reach further.
Personas
Seven starting points. Every one of them leads to a different shape of beginning.

You already run something. It can run better, sell more and reach further.

People need to see you, feel something and remember you.

It exists in your head. Now it needs shape, proof and a first version.

People are gathering around you. Give them a place, a rhythm and a reason.

You are the product. Build the work, the audience and the doors it opens.

The opportunity is bigger than a project. It needs to be built from zero.

Many people, many parts. It has to work together and move faster.